Q Week 2: Marketing Strategy Analysis - Phase 1: Target Market This course long assignment is a MKTG211 Required Assessment Assignment (RAA). It is a comprehensive Marketing Strategy Analysis Project. The intent of this assignment is to analyze a specific existing product that is currently on the market. Your grade will be based on the quality of analysis and logic of conclusions and recommendations, as well as APA formating, grammar, spelling and structure. The final paper must include each weekly section (Target Market, Product, Place, Promotion, Price) and read as one complete analysis paper. A major outcome of the course is that you are able to "analyze the marketing mix and interpret the major decisions each component involves." This assignment aims at helping you apply, integrate, evaluate and synthesize theories and concepts learned in Marketing Foundations. Objective: To demonstrate an understanding of marketing concepts and their application by providing an overview of strategic marketing strategy for a tangible consumer product. Important Note: For your Marketing Strategy Analysis Project assignment, you must use the Academic Support Resources located in the Course Information section of the left-hand navigation menu. Valuable resources, such as APA formatting assistance, are available that will be helpful in successfully completing this assignment. Each week, you will complete a component of the Marketing Strategy Analysis Project: Access the Marketing Strategy Analysis Project document for a comprehensive description of the project. It also includes the details, requirements and rubrics for each weekly component. Week 2 (this week): Phase 1 - Target Market Use the Target Market Worksheet to help gather and organize your information to construct your Target Market paper. The report you submit should include all the details outlined in the Marketing Strategy Analysis Project document. Also use the rubric included for the specific grading criteria for this assignment. Future week components for the Marketing Strategy Analysis Project: Week 1: Select Product Week 2: Phase 1 - Target Market Week 3: Phase 2 - Product Week 4: Phase 3 - Place Week 5: Phase 4 - Promotion Week 6: Phase 5 - Price and Final Paper (combined and turned in as one paper) Week 7: Presentation - Elevator Pitch Submit by Day 7, 11:59pm ET. Review the Course Calendar for specific due dates for this assignment.